Tourism, Leisure and Culture
sector

Bartle assists businesses in the Tourism, Leisure and Culture industry in their transformation by drawing on its sector expertise, operational experience in the field and consultancy prowess.

Tourism is a pillar of the French economy

It accounts for 7.5% of the country’s GDP and employs nearly 10% of the French workforce.

Although the sector enjoys long-term growth, it is regularly hit by geopolitical, economic, natural and – more recently – health events. As such, it must constantly reinvent itself to address the needs and concerns of customers and employees.

"Companies in the tourism, leisure and culture sector must find avenues of growth to meet rapidly evolving needs."
Olivier Lenne, partner

A resilient sector
That is always adapting

One vector is the digital transformation, which provides answers to economic and recruitment challenges by boosting operational efficiency and encouraging the sale of add-on services. Furthermore, digitisation cultivates the loyalty of top talent by enabling them to focus on their work and reducing tedious work.

A second pathway is to transform the customer experience. Companies can win back the trust of people with health concerns by offering contact-free solutions (online check-in/check-out, touchless payment, etc.) and by introducing new offers, especially in the culture category (remote tours, hybrid experiences, etc.) that appeal to younger and international consumers.

Finally, an enriched value proposition, sustainable tourism and CSR, and internal audit and control are all levers to improve business performance.

Tourisme, Loisirs et Culture

Three examples of Bartle projects in the tourism, leisure and culture sector
leveraging our business line expertise

A digital project in hospitality and dining

A major player in the leisure industry enlisted us to define a target functional organisation for its hotel operations. 

We performed a diagnostic of the processes and tools used by interviewing staff with IS and business line responsibilities and by analysing corporate documentation to identify areas for improvement. Next, we co-constructed transformation scenarios for the organisational, technical and applications scopes. Finally, we described the road map for implementation, including schedule, resources and budget. The assignment was then extended to assist in the selection and deployment of a PMS/CRS solution.

A customer experience project in the betting industry

A leader in betting tapped us to reorganise its relationships with business partners in France to improve the quality of customer support.

Our objective was to define the target vision, identify the project’s impact (tools, management, functions), propose a road map and write new operating procedures and specifications for the target IT applications.

An art and culture transformation project

The executive team at a Parisian cultural institution called on our firm to conduct a diagnostic of its customer relations across the various customer paths (reception, information, purchases, etc.).

Our goals were to assess the current operational performance of their customer relations systems, conceive a portfolio of future-minded relationship services and research potential ways to translate the vision and build a road map.

A digital project in hospitality and dining

A major player in the leisure industry enlisted us to define a target functional organisation for its hotel operations. 

We performed a diagnostic of the processes and tools used by interviewing staff with IS and business line responsibilities and by analysing corporate documentation to identify areas for improvement. Next, we co-constructed transformation scenarios for the organisational, technical and applications scopes. Finally, we described the road map for implementation, including schedule, resources and budget. The assignment was then extended to assist in the selection and deployment of a PMS/CRS solution.

A customer experience project in the betting industry

A leader in betting tapped us to reorganise its relationships with business partners in France to improve the quality of customer support.

Our objective was to define the target vision, identify the project’s impact (tools, management, functions), propose a road map and write new operating procedures and specifications for the target IT applications.

An art and culture transformation project

The executive team at a Parisian cultural institution called on our firm to conduct a diagnostic of its customer relations across the various customer paths (reception, information, purchases, etc.).

Our goals were to assess the current operational performance of their customer relations systems, conceive a portfolio of future-minded relationship services and research potential ways to translate the vision and build a road map.

Does your organisation need to be adjusted or transformed?