One vector is the digital transformation, which provides answers to economic and recruitment challenges by boosting operational efficiency and encouraging the sale of add-on services. Furthermore, digitisation cultivates the loyalty of top talent by enabling them to focus on their work and reducing tedious work.
A second pathway is to transform the customer experience. Companies can win back the trust of people with health concerns by offering contact-free solutions (online check-in/check-out, touchless payment, etc.) and by introducing new offers, especially in the culture category (remote tours, hybrid experiences, etc.) that appeal to younger and international consumers.
Finally, an enriched value proposition, sustainable tourism and CSR, and internal audit and control are all levers to improve business performance.