4 approaches to stimulate innovation
We have developed an original model that draws on a combination of 4 approaches to identify new areas of opportunity.
- Client-centric: based on a thorough understanding of users (ethnological observations, sociological and semiological analysis, etc.) and applying design thinking.
- Future-centric: based on a forward-looking vision of different possible futures and studying weak signals, change factors and potential disruptions in the market.
- Asset-centric: based on a mapping of the company’s tangible and intangible assets – whether they exist or need to be built – and seeking new ways to leverage them.
- Start-up-centric: based on sourcing and meeting with entrepreneurs and drawing on their disruptive vision of the market and opportunities to integrate their solutions.