Management consulting firm

Our team

CSR commitments

Expertise

Transformation
Impact & Sustainability
Marketing & Customer experience
Operational Excellence
Financial Performance
Digital Strategy
Data Science
Supply Chain
Innovation & Design
Change support & HR management
Internal control & Risk management

Sectors

Transport, Infrastructure and Mobility
Retail, Luxury and Consumer goods
Financial services
Real Estate
Public services and utility
Industry
Tourism, leisure and culture
Energy
Health

Strategy
Expertise

Businesses have to anticipate, decide and act in a complex and uncertain environment while taking full account of planetary boundaries. In this new framework, strategic thinking can no longer be a purely analytical exercise – disconnected from its stakeholders and the field: it must be a shared and informed journey that defines the best strategic directions to combine short-term performance with long-term resilience.

In the light of global upheavals, strategic practice needs to renew its methods, modes of intervention, approach to involving teams and its purpose.

The strategy must ensure the robustness of the economic and operational models, promote cooperation (across geographies, sectors, etc.), generate virtuous growth drivers that support transformations undertaken or chosen as a result of the business model, and secure the performance of the company while reconsidering its contribution to the common good.

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What Bartle
offers you

We support your strategic thinking and the transformation of your strategy function by fully integrating sustainability challenges.

Bartle has developed a unique approach to strategy that combines innovative methodologies: the integration of environmental and societal challenges through foresight, geoeconomics and systemic analysis to identify vulnerabilities in business models and highlight new opportunities; the exploration of new forms of cooperation and emerging models of value creation; and the capacity to quantify and model financial and extra-financial impacts… ​

We work closely with business functions and operational teams to identify the sources of efficiency needed to finance transitions and to gain in effectiveness in the operationalisation of the strategic plan. We develop rationales for cooperation along the company’s entire value chain to create new common interests: across geographies, within sectors, with competitors, etc.

Exploring strategic development opportunities

  • Projecting the business model in a context of planetary boundaries
  • Constructing prospective scenarios, enhanced by AI
  • Analysis of the market and its opportunities
  • Evaluating the model and its economic potential
  • Make or buy analysis
  • Identifying strategic partnerships and assets

Defining a target vision

  • Defining a purpose compatible with the challenges of transition
  • Studying disruptive positioning scenarios
  • Aligning all stakeholders around a strategic ambition

Constructing or challenging a strategic plan

  • Structuring and framing strategic projects
  • Modelling their financial and extra-financial impacts
  • Integrating them into a business plan
  • Stress testing the business plan against transition scenarios

Diagnosing the economic health of an activity or portfolio of activities

  • Mobilising teams to identify sources of performance
  • Defining an associated performance or recovery plan

Exploring strategic development opportunities

  • Projecting the business model in a context of planetary boundaries
  • Constructing prospective scenarios, enhanced by AI
  • Analysis of the market and its opportunities
  • Evaluating the model and its economic potential
  • Make or buy analysis
  • Identifying strategic partnerships and assets

Defining a target vision

  • Defining a purpose compatible with the challenges of transition
  • Studying disruptive positioning scenarios
  • Aligning all stakeholders around a strategic ambition

Constructing or challenging a strategic plan

  • Structuring and framing strategic projects
  • Modelling their financial and extra-financial impacts
  • Integrating them into a business plan
  • Stress testing the business plan against transition scenarios

Diagnosing the economic health of an activity or portfolio of activities

  • Mobilising teams to identify sources of performance
  • Defining an associated performance or recovery plan

Our unique strengths

We strive for the resilience of your business and its ecosystem

Will it still be possible to operate your business when access to clean water, plentiful energy or raw materials are threatened?  Bartle helps you understand your vulnerabilities, and harness your strategy to serve the sustainability of your company and that of the socio-ecological systems you depend on.

We bring a unique combination of expertise and approaches

Bartle combines the ability to draw on collective intelligence, strategic foresight, quantitative and data analysis, social sciences (the understanding of societal and sociological dynamics at work), and its capacity for large-scale deployment (> 10,000 people), to truly bring your strategy to life.

We enlighten, challenge and accelerate your strategic thinking without ever being a substitute for your teams.

With 50% of our consultants having held positions in companies, our team knows how to communicate with senior managers and operational staff to take into account their reality on the ground and identify the sources of value and operational excellence that will gain the commitment of your teams.

Let's get to know each other!

Stress test your strategic orientation
Does your strategy enable you to ensure the sustainability of your business? Does it increase its resilience against the backdrop of a ‘polycrisis’? Stress test your strategic orientation during a three-hour group workshop, using foresight scenarios, based on those of ADEME (the French Environment and Energy Management Agency), and on a database of trends and weak signals supplied by Bartle. Taking things further, we can support you in diagnosing your vulnerabilities (physical and transition risks) and opportunities in a +4°C world.

Are you sure that you’re not missing a strategic opportunity?
Explore the real potential of a new situation in your market – new technology, technological acceleration, internal assets that can be leveraged and monetised externally, consumer trends, etc. – with a tight-knit team to define your shared vision. We offer three-hour acculturation/projection workshops on themes such as generative AI or regenerative business.

Find out more
in our customer case studies

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Development of a strategic plan

With a market leader in food retail – Bartle supported a strategic exploration phase including a foresight study and an ethnological field study with a sample of customers. This resulted in ten new areas of opportunity. We then identified priority projects, which we structured around a three-year ambition and a strategic plan.

We quantified the financial and extra-financial impacts of each project and modelled the new business plan, in order to create a robust business case for shareholders. Lastly, we supported the framing and market sizing of several strategic projects.

Development of a five-year performance plan

With an industrial maintenance player in the rail sector – Initially, Bartle supported the management committee in understanding customer expectations, projecting their needs and defining a performance target to be achieved within a five-year horizon.

In a second stage, working with the company’s teams (commercial BUs, industrial maintenance, and cross-functional teams), Bartle reconstituted the company’s value chain and supported the identification of a diversity of performance levers (volumes, prices, quality, etc.) that would enable the performance target to be met.

Lastly, Bartle defined the implementation methodology for the levers (roadmap, roles and responsibilities, and initiation methodology) and the monitoring of performance over the duration of the plan.

Development of a business plan

With an energy transmission network manager – Against a backdrop of the renewal of its senior management, a major energy player has launched the process of developing its business plan for 2030, including the promotion of a new leadership model, the specification of strategic objectives, the breakdown of these objectives using the OKR methodology, and the redefinition of governance.

Bartle offered comprehensive support to the company, from the executive committee to employees in the field, in designing and drafting the business plan. This included clarification of the business plan’s scope; definition of an operational methodology for co-construction and consultation; facilitation of working and thematic expert groups; support in the OKR breakdown of the strategic objectives; definition of the narrative and performance levers; assessment of current governance and proposals for its overhaul; an executive committee seminar (over two days) enabling alignment around the major threads; drafting of the business plan; and definition and implementation of a deployment and ownership plan.

Talk
to our experts!

Myriam Moussan
Director

Raphaël Beziz
Partner