New customer needs call for new approaches
Utility companies must contend with the digital revolution which calls for a total rethinking of their service offerings and positioning.
They need to embark on a 360° transformation that will impact structures in all areas (organisational, functional, operational) to adapt to the needs of customers in an unstable and volatile market. Historically, the utility market was dictated by the supply side, but today’s actors are facing the opposite situation. They have to adapt to the market to provide innovative responses to the needs of their customers.